# My Brand Kit

The Brand Kit Builder prompt fills this for you. You can also fill it by hand.
Keep it in one Google Doc called "Brand Kit". The Brand Checker reads this doc before every check, so any change you make here works on the very next check.

## 1. Positioning
- One-liner (who you help, with what, under 12 words):
- Signature line (the sentence you repeat everywhere):
- This is for:
- This is not for:

## 2. My specialty lens
- Lens number and name:
- What matters most in my content:
- Must never ship (these are hard fails):

## 3. Proof bank
Only real numbers, results and credentials, each with where it came from.
- 
Proof to collect next:
- 

## 4. Beliefs
1. 
2. 
3. 
I am against:
- 

## 5. Content pillars
| Pillar | What it covers | A post that proves it works |
| --- | --- | --- |
|  |  |  |
|  |  |  |
|  |  |  |

## 6. Voice
Hard rules:
1. 
2. 
3. 
4. 
5. 
Banned words:
Sample paragraph in my voice:

## 7. Visual kit
| Job | Color name | Hex |
| --- | --- | --- |
| Background |  |  |
| Text |  |  |
| Accent |  |  |
| Soft accent |  |  |
| Muted text |  |  |

- Headline font:
- Body font:
- Photo style:
- Cover or thumbnail formula:

```css
:root { --bg: ; --text: ; --accent: ; --accent-soft: ; --muted: ; --font-display: ; --font-body: ; }
```

## 8. Profiles
- X bio:
- LinkedIn headline:
- Instagram bio:
- YouTube channel first line:
- Email signature:

## 9. Formats
| Platform | Rule |
| --- | --- |
|  |  |

## 10. Best posts and the pattern
- 
The formula:

## 11. Checker rules
- Score out of 100: Proof 30, Voice 25, Positioning 25, Format 20.
- A post passes at 80 or more, with zero hard fails.
- Hard fails: an invented number or result; a claim that contradicts the proof bank; anything on my must-never-ship list; a banned word; placeholder text left in; fits none of my pillars.